HUNA is proud to be Sustainable. Natural. Organic. Ethical. Cruelty-free. Plant-based. Biodegradable. GMO-free. Gluten-free. Family-run. Thank you for supporting our dream.

Our Meticulous Process

It all starts with Science


Many people have asked how Huna goes about creating new botanical skin wonders. Well, we’re not about to give away all of our secrets, but we can tell you that all of our formulations begin with a specific skin concern to solve, followed by hours of R&D, where our methodology includes extensive research in the areas of botanical science, herbal medicine, human nutrition, and dermal (skin) health.



Then its back to the lab…

After research is concluded, we move our work into the Laboratory where the real work begins- formulating an actual product and several (many!) rounds of testing. Once we’re satisfied with a new Skin Nutrition product, we’ll take it to our panel of human product testers, as we never test our products on animals. Most products will go back into R&D to refine based on product tester feedback, before moving on to further internal and external testing, qualifications, and quality assurances.

Our strict quality standards

We have created internal standards and qualifications to ensure all Huna products embrace the concept of healthy, mindful + conscious-living. That means all of our products are created to be:

  • Biodegradable formulations
  • Earth-kind packaging with recyclable glass and aluminum
  • Ethically + sustainably-sourced ingredients
  • Organic, minimally-processed or unrefined (wherever possible)
  • Cruelty-free (absolutely no animal testing)
  • Human-safe using healthy, 100% natural-sourced ingredients
  • Effective, formulated with purpose, and rooted in science

All Huna products are professionally handcrafted in small batches at our Lab located at the University of Manitoba (in the Richardson Centre for Functional Foods & Nutraceuticals).  Huna only uses ethical and sustainable-sourced natural and organic sourced fresh ingredients, with plenty of Canadian-sourced ingredients.  Whichever ingredients we are not able to grow ourselves or source locally within Canada, we source globally ensuring strict compliance to ethical, fair-trade and eco-friendly practices.  Our skincare is biodegradable, earth-kind, certified cruelty-free and only ever tested on humans (never animals!).


Huna Skin Nutrition products are formulated by Huna Founder Heather Urquhart, Botanist, Herbalist and professional Natural Cosmetic Formulator.  Huna products are crafted using fresh organic, natural, and active plant-based ingredients. Certified Cruelty-free. Biodegradable. Gluten-free. GMO-free.

Huna skincare is high-performance and formulated to be safe and effective.  Huna is entirely free from:

  • Fillers
  • Synthetic chemicals
  • Irritating or potentially-harmful preservatives
  • Parabens
  • Phenoxyethanol
  • Phthalates
  • GM (Genetically Modified) ingredients
  • Petroleum
  • Pesticides
  • Artificial colours or fragrances
  • Potentially-harmful or toxic ingredients which may be damaging to your skin, health, or the environment